The Best Video Ad Networks for Publishers
Video's share of average daily social media time will hit 60.1% by 2025. According to EMarketer, mobile devices account for 47.9% of the average time spent per day with streaming sites like YouTube, followed by other connected devices, including smart TVs (39.2%) and desktops/laptops (12.9%). Video ads are ads that use the medium of video to sell a product or a service. Depending on your contract, you are paid every time the video plays or every click you get, or every time a sale occurs. Video ad networks connect publishers who are looking for video ads with advertisers offering them. They help automate the process of bidding for the highest video ads, saving your time and increasing your revenue. You will also additionally need Video Ad Players for better revenue.
Benefits of Video Ad Networks
Video ad networks offer several benefits to publishers, including:
- Additional Revenue Stream: Video ad networks enable publishers to generate an additional revenue stream by monetizing their video content through pre-roll, mid-roll, or post-roll ads. This helps publishers to diversify their revenue sources and increase their overall revenue.
- High Engagement: Video content is highly engaging and can hold users' attention for longer periods than other forms of content. By creating high-qulity video content and relevant video ads, publishers can increase user engagement and drive more traffic to their website or app.
- Higher CPM Rates: Video ad networks connect publishers with a vast network of advertisers, allowing them to access a larger pool of potential advertising partners. This can lead to higher revenue opportunities and better-quality ads.
- Customization: Video ad networks provide publishers with customization options, allowing them to choose the types of ads they want to display, the frequency of ad delivery, and the format of the ads. This helps publishers to provide a more personalized user experience, which can increase user engagement and loyalty.
- Performance Metrics: Video ad networks provide publishers with detailed analytics and reporting features, providing real-time insights into ad performance, user engagement, and revenue generated. This data can help publishers optimize their video ad strategy and maximize their revenue potential.
While video monetization platforms offer many benefits, it is imperative that you choose the right video ad network or you.
Dao.ad is a video ad network that connects publishers with advertisers to monetize digital content through targeted video advertisements. They offer publishers a platform to maximize revenue by seamlessly integrating video ads into their content, enhancing user engagement and monetization potential.
MaxValue Media is a Video Ad Network that specializes in delivering high-quality video ads across multiple platforms. It offers publishers access to premium video demand, helping to increase monetization opportunities while enhancing user engagement with seamless ad experiences.
Setupad is one of the best website monetization platforms to increase ad revenue for publishers. Enjoy superior client support and have access to top SSPs.
Snigel has access to premium advertising campaigns as a Google MCM Partner and Google AdX Partner. It is a global advertising technology company headquartered in Dublin, specializing in maximizing ad revenue for publishers through advanced technology and customized solutions. Founded by former Google executives, Snigel focuses on optimizing user experience and meeting data privacy requirements.
One of the Google Certified Ad Exchanges, OptAd360, uses its OptAd360 AI to provide website, video, and app monetization services. Their objective is to use cutting-edge techniques and experience to assist each publication in monetizing its digital content.
Trusted by more than 20,000 publishers, Ad.Plus guarantees a 30% increase in revenue from day one. Ad.Plus offers display and video advertising solutions for publishers that are powered by their advanced artificial intelligence technology.
The native video advertising network, Vidverto helps monetize new video content and maximize ad revenue as a publisher. Publishers can get new revenue opportunities via the video unit and using detailed analytics for optimization of ad revenue.
The video ad network, Clickadu offers 100% fill rate with detailed insights and statistics to the site. With fully managed and self-service, it helps you optimize campaigns and additionally offers fraud and hot filtering.
Newor Media is a professional ad management solution that helps publishers maximize their website’s earnings with AI.
Contextual ad network, Adsolut Media, has agreements with some of the biggest ad exchanges in the market. The primary objective of the company is the continuous dynamic development of its programmatic solutions, to ensure that the relationships between advertisers and publishers are mutually fruitful and profitable.
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How to Choose the Right Video Ad Network
Choosing the best video ad network for publishers can be a critical decision that can impact your revenue and user experience. Here are some key factors to consider when evaluating different video ad networks:
- Ad Inventory: Look for an ad network that offers a large and diverse ad inventory with a wide range of video ad formats, sizes, and targeting options. This will ensure that you have a variety of ad options to choose from and can maximize your revenue potential.
- Monetization Models: Different ad networks may offer different monetization models, such as CPM (Cost Per Mille), CPC (Cost Per Click), or CPA (Cost Per Action). Consider your website's traffic and audience engagement to determine which model best suits your needs and revenue goals.
- Ad Quality: It's important to choose an ad network that maintains high ad quality standards to ensure that the ads displayed on your website are relevant, engaging, and safe for your audience. Poor-quality ads can negatively impact user experience and lead to lower revenue.
- Payment Terms: Review the payment terms offered by the ad network, including payment thresholds, payment methods, and frequency of payments. Make sure they align with your financial requirements and expectations.
- Support and Customer Service: Evaluate the level of support and customer service provided by the ad network. A responsive and helpful support team can be valuable in resolving issues, addressing concerns, and optimizing your ad performance.
- Reputation and Trustworthiness: Research the reputation and trustworthiness of the ad network by reading reviews, checking references, and looking for industry certifications. Choose a reputable and trustworthy ad network that has a proven track record of working with publishers and delivering results.
By considering these factors, you can choose the best video ad network for publishers that aligns with your website's needs, audience, and revenue goals. It's important to carefully evaluate your options, compare features, and read reviews to make an informed decision.
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