Best Pop-Under Ad Networks for Publishers
In a subtle but effective ad format, Pop-under ads pop up into full-screen ads but behind the active browser. These are generally used for gaming sites. The ads are not superimposed in the main browser window and are hidden in a new one, and the user sees them only after the main window is closed. It is effective for lead generation, retargeting, and conversions. Quite like native ad networks, these aim to reach users while being non-intrusive. The global market for pop-under ads is projected to reach USD 6.34 billion by 2024, growing at a compound annual growth rate (CAGR) of 12.3% from 2019 to 2024.
The benefits of this are
- Highly effective
- Excellent for lead generation
- Good for affiliate marketing and can be used with affiliate ad networks
How to Choose the Best Pop-under Ad Networks?
Choosing the best pop-under ad networks for your website involves careful research and consideration of various factors. Here's a step-by-step guide to help you select the right pop-under ad network:
- Define Your Website's Niche and Audience: Understand your website's niche or industry and know your target audience and their preferences.
- Consider Ad Quality: Assess the quality of the ads provided by the network. Ensure they are not overly intrusive or deceptive.
- Payment Terms and Rates: Understand the payment terms, including the payment schedule (e.g., NET30, NET60), minimum payout thresholds, and payment methods.
- User Experience: Consider how intrusive the pop-under ads are. Excessive intrusiveness can lead to a poor user experience and potential backlash from visitors.
- Ad Targeting and Customization: Check if the network offers targeting options, such as demographic, behavioral, or contextual targeting.
Ensure you can customize the appearance and timing of pop-under ads on your site. - Payment Reliability: Look for networks with a reputation for reliable and timely payments. Avoid networks with a history of payment issues.
- Test Multiple Networks: Consider running A/B tests with different ad networks to see which one performs best on your site. This allows you to assess real-world performance.
- Read User Reviews: Look for user reviews and feedback from website owners who have used the ad networks you're considering.
Choosing the best pop-under ad network requires careful consideration of these factors to ensure that the network aligns with your website's goals and your users' preferences.
The pop-under ad network, PusHub is a leading self-serve demand side platform that helps publishers monetize their content using a combination of pop-under ads and advanced AI technology.
Leading ad technology provider ExoClick offers publishers and advertisers possibilities to monetize content. It functions both as an ad network and as an ad exchange. Along with working with other DSPs and advertising networks, ExoClick's Ad Exchange technology aids publishers in monetizing their traffic within ExoClick's ad network.
The pop-under ad network, Clickadu offers ads that show under the main window. These ads initially go unnoticed until the main window is shut and the attention goes towards the ad. For publishers battling ad blindness, this is the best solution.
AdsKeeper is a pop-under ad network that makes monetization easy and their campaigns work perfectly with user experience to get you the highest revenue. The platform saves you time and effort while also delivering a solid ad experience and allowing you to customize your ad placement.
This pop-under ad network, BidVertiser offers real-time optimization models to publishers to assure long-term and constant revenues. The programmatic and strong ad optimization tech helps maximize your revenue for all devices.
The pop-under ad network, Noviclick offers ads that are shown in a new browser behind the one that is already opened and captures user attention without impacting user experience and helping monetize the traffic.
The pop-under ad network, TrafficStars has a flagging system to control all ad verticals and is completely customizable. The network is easy to use and offers 100% fill rate and absolute security. They offer detailed statistics and insights to optimize campaigns.
With the promise of no malicious advertising, TrafficForce is a pop-under ad network that makes sure that publishers get a large window to convince the users to convert and hence, earn revenue. It updates all the statistics on real time and helps you get more revenue as advertisers bid on your traffic.
The global pop-under ad network, Adcash helps you set your campaign with ads in less than 3 minutes. The platform gets more than 10 billion ad requests each day from their direct sources and RTB partners.
The pop-under ad network, AdSupply helps you monetize your content via ads that engage visitors as they have consumed the content. This ad format performs well, provides creative flexibility and good ad experience.
Pop-under Ad Network CPM Rates
CPM (Cost Per Mille or Cost Per Thousand) rates for pop-under ad networks can vary widely depending on several factors, including the ad network itself, the quality of your website traffic, the geographical location of your audience, the niche of your website, and the current demand for pop-under advertising. Keep in mind that CPM rates are subject to change over time.
- Low-quality traffic: If your website has a lot of low-quality or non-targeted traffic, CPM rates can be quite low, often less than $1 per thousand impressions.
- Medium-quality traffic: Websites with more focused, but still not premium, traffic may see CPM rates ranging from $1 to $5.
- High-quality traffic: High-quality, targeted traffic from specific geographies and niches can command CPM rates exceeding $5 and sometimes even $10 or more per thousand impressions.
- Geographical location: The location of your website's audience can significantly impact CPM rates. Traffic from countries with higher advertising demand typically leads to higher CPM rates.
By maximizing fill rates and leveraging advanced targeting capabilities, publishers can monetize their traffic effectively while maintaining user engagement. This approach not only enhances revenue potential but also establishes a sustainable advertising model that balances profitability with audience satisfaction.
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