7 Best Programmatic Advertising Certification Courses

The Best Programmatic Advertising Certification Courses

Here is a list of the best programmatic advertising certification courses you can try to upskill your programmatic knowledge. 

1. Introduction to Programmatic Advertising- Digital Marketing by Ben Silverstein on Udemy

With this course, you can learn the inner workings of a massive digital industry and how advertisers use programmatic to execute their digital buys. You will learn what programmatic advertising is from a 10,000-foot view and understand how it fits into advertising strategy. They will discuss Header Bidding v Waterfalls, and why it is important. They will provide you with a brief introduction to Programmatic Advertising and Real-Time Bidding and help you advance your career with a deeper understanding of the digital advertising industry. You will be introduced to all the programmatic advertising players and learn about programmatic changed the digital marketing processes. This course will also equip you to make smarter decisions about your digital advertising efforts, and develop an understanding of the way in which digital advertising companies work together.

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2. The Complete Programmatic Advertising Course by Alex Vasileiadis

This is the longest and most inclusive programmatic advertising course on the entire web. The course will teach you how online advertising has evolved over the years, meaning what approaches were followed in the past, what challenges emerged, and how those gave rise to this brand-new form of online advertising. They will discuss the twenty main participants in the programmatic advertising ecosystem, how they work together, the costs of using their services as well as which platform vendors are the most popular ones. The course will take you through different ways of buying media programmatically. You will learn how all those methods work through the use of illustrated examples, their benefits as well as why some methods are becoming more popular than others. The course then discusses the programmatic advertising formats and the prospecting and remarketing tactics followed by advertisers. You will also learn how to create a successful media plan, as well as how an advertiser’s media plan is executed with the help of media planners, media buyers, creative designers, and ad traffickers.

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3. Complete Programmatic Advertising Course with Tools by Ovais Ahmad on Udemy

This course will teach you all the basics of Programmatic advertising to traffic campaigns with DV360, CM360, and Oracle BlueKai. The course is absolutely perfect for people who wish to get into Programmatic Advertising. The course will discuss the evolution of programmatic advertising, its overall ecosystem, and the different types of parties involved. After you have a basic understanding, they will directly jump into DV360 UI, which is the largest DSP to run Programmatic campaigns, and will teach the difference between DV360 and Google Ads and why advertisers should switch to DV360. They will step by step walk-through on the live dashboard about how to create Advertisers, Campaigns, Insertion Order, and Line Items will teach you about reporting and go through different types of reports and dashboards and learn to schedule and export these reports. They will also teach you about the types of YouTube campaigns and how to traffic Different types of YouTube campaigns and will teach you how to create an impactful campaign. 

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4. Introduction to Programmatic Advertising by Alex Vasilediadis on Udemy

This is an excellent course to get the practical training you need for programmatic advertising. The course will discuss how online advertising has evolved over the years, meaning what approaches were followed in the past, what challenges emerged, and how those gave rise to this brand-new form of online advertising. The course will talk about the different ways of buying media programmatically. You will learn how all those methods work through the use of illustrated examples, their benefits as well as why some methods are becoming more popular than others, like RTB, Open auctions, private auctions, and more.  They will also discuss the six programmatic advertising formats and will teach you about prospecting and remarketing tactics. This course has no prerequisites, and it is suitable for anyone wanting to gain knowledge of programmatic advertising, whether they have no experience in the field or already have online advertising campaigns.

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5. Introduction to Programmatic Advertising by Rohit Uttamchandani on Udemy

This is the most comprehensive introductory course on programmatic advertising. The course will provide you with an understanding of what programmatic advertising really is and will take you through the fundamentals of the digital advertising auction. It will discuss the different components of the programmatic advertising ecosystem - demand-side platforms, supply-side platforms, ad networks, and ad exchanges - what they are, and where they fit into the ecosystem. The course will familiarise you with the terminology and cover the different types of programmatic advertising - open auctions, private auctions, preferred deals, and programmatic guaranteed deals with the pros and cons of each type. You will also learn about the Google programmatic ecosystem, the components that are part of it as well as the functions of each component. This course also discusses what really makes programmatic advertising different from advertising on the Google Display Network through Google Ads.

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6. Programmatic Advertising 101- Digital Marketing by Francesco Hernandez on Udemy

This course will help you learn the principles of programmatic advertising and how it can be used to reach more customers while spending less. The course will teach you not only what Programmatic means technically but also what programmatic thought and strategy are. You will learn what to think about when setting up a campaign and which data to use, what data and targeting actually are, and how you can use them to optimize your campaigns. You will learn from a German award-winning media consultant. This is a rather complex topic but has been broken down into simple steps.  The course will discuss data at large and how to optimize your strategy. With this course, you will not only boost your knowledge of programmatic but are also able to boost your career and your media campaigns and, in the end - get much more reach and sales for your brand.

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7. Learn Programmatic Advertising and Test Your Skills by Adhoc Academy

This is an online free online video course powered by Adhoc Academy and lets you test your current skills in programmatic advertising. The course dives into basic concepts and skills required to start learning programmatic and take it to a whole new level. You will gain real skills and boost your career with a deeper understanding of the digital advertising industry and learn from the best industry experts and advance your career. You will get a deep understanding of what programmatic advertising is and get an understanding of Real-Time Bidding too. You will be able to develop a real-time mindset. This course is perfect for both industry veterans and those new to programmatic advertising. There are quizzes after each lesson.

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Why Should You Take Programmatic Advertising Courses?

As consumers’ habits have changed over the year, technology too has evolved. It has created models that are automated and interconnected, where data can be managed in a more effective manner. In the coming years, programmatic advertising will become the default trading method in the media industry.  Programmatic advertising has already changed the way in which display advertising works, and it has moved way beyond banners to encompass new channels like TV. The future of marketing is programmatic, which is why it is extreme importance to take the best Programmatic Advertising Certification Courses and learn about them and learn how to increase your programmatic ad revenue. 

The Bottomline

The workplace of today is changing, which is why the way of investing in advertising has changed completely. Technology has become more relevant in the advertising space, and it is important for the worker’s skill sets to keep pace with the employer’s expectations. Programmatic Advertising has changed the way display advertising works and has moved beyond banners. It is clear that programmatic advertising is the future of marketing. So, you must necessarily take one of the best programmatic advertising certification courses and learn about it.